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Website technical audit. Onpage checklist for 2018

August 23 2018 , Written by Irina Zubkova

On Page SEO" Checks This really is the biggest part on the audit. It covers the way to analyze personal webpages in bulk to to discover problems with together with the site.

Title Missing

What are lacking title tags? Not having an input into how search engines are viewing your page titles. Do lacking title tags issue? Page titles are a rating factor, they tell. Does not give the user a clear indication as to exactly what the content on the page is about. How can I check if I`m missing ? Using the title tab in Screaming Frog.

Check for Damaged redirects

What're re-directs that are broken? A link that takes you to an error page. Why do re-directs that are damaged issue? Lead to poor user experience Low quality score of your website Negatively aff ect your ranking in the SERPs How am I able to check for broken re-directs? Screaming Frog Google Web Master Resources > Crawl Errors

Meta 'hreflang'

What's Meta "hreflang"? Signals will be used on a page. Why does Meta "hreflang" issue? When you have content in diverse languages on your website, you want to be sure the appropriate page is served to the searcher based on what language they`re using. Results will likely be served based on area. Ex. spanish webpages with hreflang=es will probably be served to ip-addresses in Spanish speaking countries. How could I check for Meta "hreflang" on my website? Right click "View Page Source". Search HTML for reflang markup ()

Title Tag Length

What exactly are optimized title tags? Having less than 65 characters in the title tag. Does character size issue? Having over 65 65 characters will result in the title being truncated. This could cut keywords or your message off to searchers. How can I check for title character size? Screaming frog

302 redirects

What exactly is a 302 redirect? Tells search engines that a page was moved. Do 302 redirects matter? 302 re directs don't move SEO equity, in the event you redirect a a typical page, meaning, the link worth does not pass through. It may prevent content on the new url from indexing because Google believes a-T some stage you will revert straight back to the redirected url. How can I check for 302 redirects? Screaming Frog Redirect Checker

Missing Meta Descriptions

What're missing meta-descriptions? When you don`t enter your own meta-description, Google takes what it thinks is the most descriptive section of the content and uses it for the snippet to display users in the SERP. Why do meta descriptions matter? While completing the meta description has become less important to inform the search engines what your page is about, it`s nevertheless a good place to put in keyword phrases and language that can elicit a click in the user. You miss the possibility to frame your snippet the way which you want it to read, by not filling out the meta description. How am I able to check the for meta-description that is missing? Screaming Frog > Meta description

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